How to Validate Your Business Idea Before You Build

Most failed businesses don't fail because of bad execution — they fail because nobody wanted the thing in the first place.

Start by talking to 10 potential customers before you write a single line of code or order any inventory. Ask about their current workaround, not whether they'd buy your idea.

Build the smallest possible version of your offer — a landing page, a pre-order form, a manual service — and see if real money or real commitment shows up. That signal is worth more than a hundred polite compliments.